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Eleanor Laura Davan Mills ( née Woodward; born 31 May 1991) is a British food writer and businesswoman, best known for the plant-based 'Deliciously Ella' food blog and brand. On her mother's side she is part of the Sainsbury family.
After attending Rugby School and Hurtwood House, Woodward graduated with a degree in history of art from the University of St Andrews in 2013.
In April 2016 she married Tessa Jowell's son, Matthew Mills, who is also her business partner. The couple have two daughters.
In 2014, the Deliciously Ella App was launched containing over 100 recipes. The app with plant-based recipes, yoga videos and guided meditations is available in the App Store and Google Play.
In 2015, Ella and her business partner, Matthew Mills, opened The MaE Deli, Seymour Place, Marylebone. In 2016 they opened their second site, The MaE Deli, Weighhouse Street, Mayfair. In early 2017, a third site was launched named The Kitchen Counter, in Herne Hill, as an extension to their development kitchen. In March 2018, after less than a year, the Herne Hill site was closed down, as was the Marylebone deli, due to debts accruing of £720,000.
The Deliciously Ella brand also includes food products sold in stores. These products started with energy balls and eventually expanded to more than 30 products. They expanded to the United States in 2019.
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